Contributed to the creative development and packaging redesign for a complete revamp of the Paul Mitchell Tea Tree line, helping evolve the look and feel of the globally recognized haircare collection. The project focused on creating cohesive, elevated brand visuals that aligned with the line’s fresh, energizing identity while maintaining consistency across packaging and supporting launch materials. Through thoughtful design execution and attention to brand storytelling, the work helped modernize and strengthen the collection’s presence within the professional beauty space.