Designed creative and packaging assets for the JLASH x Luis Torres Vol. 3 campaign, a bold beauty collaboration centered around artistic expression, dramatic color, and elevated lash styling. The campaign included custom PR packaging, campaign visuals, and photoshoot creative that blended high-fashion beauty imagery with immersive brand storytelling. Developed to support product launch marketing and influencer PR, the project highlighted both the JLASH and Luis Torres identity through visually impactful art direction and collectible packaging design.