Contributed to the creative development and packaging redesign for a complete revamp of the Paul Mitchell Pet line, helping modernize the brand’s visual identity for its expansion into premium pet care. The project focused on balancing a clean, approachable aesthetic with elevated beauty-inspired branding to create packaging that felt both consumer-friendly and refined. Through thoughtful design execution and cohesive brand storytelling, the work helped reposition the collection within the growing pet wellness market while creating a more contemporary and unified brand presence.